Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to enhance their data collection procedures. While it needs extra technical knowledge than normal GTM and may introduce additional costs, it can cause higher precision and even more trusted data


Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to establish and much less susceptible to ad blockers.

1. Much more accurate information
The typical technique of tracking conversions on a site, using pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.

Server-side monitoring is a much more secure alternative that assists to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, suggesting it's much less likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more accurate information and a much more complete picture of customer journeys across channels.

In addition, this sort of tracking allows organizations to track conversions outside of the website, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This versatility offers marketing experts much more possession over the information they send, and makes it less complicated to adhere to numerous information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for illegal stars to manipulate the system by changing the postback URL.

2. Much better control over data.
Server-side monitoring allows services to collect and enhance data prior to sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.

Traditional pixel monitoring relies on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.

This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is necessary since new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is extra dependable for organizations seeking to adjust to these adjustments.

3. Less prone to scams
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, boosting protection and privacy. This is especially crucial as various internet browsers and platforms increasingly alter exactly how they manage cookies. As an example, in iOS 14, Safari will only deliver first-party cookie data and will certainly not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that happened outside of your web site.

Furthermore, server-side monitoring allows you to record customer information directly on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy infractions.

A server-side tracking system is a set of directions that tells your web site's web server what events to tape. This information is after that sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel monitoring is a different approach that makes use of a tiny item of code on your page to accumulate information from individuals.

4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less prone to information obstacles triggered by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion data in the same way that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This CRM integration with performance marketing enables you to have more accurate information and assists ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.