Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce organizations are turning to server-side tracking as a means to improve their information collection procedures. While it requires a lot more technical knowledge than regular GTM and may present additional expenses, it can lead to higher accuracy and more trusted data


Pixel tracking uses a piece of code to sign up conversions on your site. It's easy to establish and less vulnerable to ad blockers.

1. Extra precise data
The typical technique of tracking conversions on a site, using pixels, is having problem with altering browser personal privacy policies. This indicates that the data being sent out to Google Ads, Facebook Manager and other systems is much less accurate than it must be.

Server-side monitoring is a much more safe and secure option that aids to bypass these restrictions, as it's packed from your own domain name and dealt with as first-party code, indicating it's less most likely to be impacted by advertisement blockers or other safety and security measures. This supplies more precise information and a more total image of customer journeys throughout channels.

On top of that, this type of tracking enables services to track conversions outside of the web site, such as call and in-store gos to, which can be tough for pixel-based monitoring. This adaptability gives marketing professionals a lot more possession over the information they send, and makes it easier to adhere to different information legislations. It's additionally a whole lot much less susceptible to fraud, as it's more difficult for deceitful stars to control the system by modifying the postback link.

2. Much better control over information.
Server-side tracking enables companies to gather and enhance information before sending it to third-party analytics/advertising platforms. This enhances data completeness and accuracy, which can assist online marketers make more educated advertising decisions.

Standard pixel monitoring relies upon JavaScript tracking codes that are placed in site visitors' web browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to information collection disturbances and imprecise outcomes. Server-side monitoring allows organizations to bypass these constraints and give exact, regular information that is less vulnerable to interference.

This type of tracking additionally permits organizations to track conversions that happen beyond the site, like phone calls and in-store purchases. This is important since brand-new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason why S2S is more reputable for companies seeking to adjust to these adjustments.

3. Less prone to fraudulence
Server-side monitoring allows companies to control data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is specifically crucial as different internet browsers and systems increasingly transform exactly how they handle cookies. As an example, in iphone 14, Safari will only supply first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.

Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and privacy infractions.

A server-side tracking system is a collection of instructions that tells your internet site's server what occasions to tape-record. This display ad optimization information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate data from individuals.

4. Easier to carry out
Server-side tracking is an information collection procedure that happens on the web site's own web server, bypassing web browser restrictions. This means that data accumulated by the website/app is first sent to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this method is that it minimizes the extent of data administration and offers organizations much more control over transmission, making it normally more reliable. Because of this, it's much less prone to information obstacles caused by things like a damaged connection or an energetic advertisement blocker being installed.

With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This permits you to have even more precise data and assists guarantee compliance with personal privacy laws such as GDPR. In addition, it additionally prevents the tracking limitations imposed by internet browsers and advertisement blockers.